Hopefully GREY Area is the turning point, and it deserves to be, as it doubles down on what makes her a unique voice in the UK rap scene whilst losing some of the slight pretentiousness from her previous projects. Her first two of albums were both well received and contained strong singles, but something just hasn't connected with a wider audience. Little Simz is one of those artists that you simply cannot believe isn't a far bigger presence in the music industry. GREY Area is the rapper's third studio album and arrives at a pivotal point in her career. The hypnotic drums and rumbling bass perfectly match slick lines like "I'm Jay-Z on a bad day, Shakespeare on my worst days" and by the end of this album you are definitely starting to believe her. The young Londoner uses the opener as a welcome back to fans and an ear-grabbing introduction to new listeners, with her flow and lyrics brimming with an irresistible self-belief.
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